About Us

“WE PASSIONATELY LOVE THE IDEA OF MAKING PEOPLE FEEL SPECIAL AND UNIQUE ABOUT THEMSELVES. BE YOURSELF AND BE YOUR OWN TREND ! ” – SO-IJI TEAM.

 

Soosu Imeji (SO-IJI) was founded in Berlin – a city of colorful cultures, by the designer GIANG HUONG VU, after her studies at the Fashion School AMD Academy Fashion and Design in Berlin. Before she became self-employed, she gained experience in various areas of the fashion scene and decided in 2018 to put her collected skills into practice in her own fashion label.

The label’s inspiration is rooted in traditional Asian cultures, that have existed for decades. In addition to focusing on colors and our love of details, we remains to our aspiration to create quality design works. If you’re looking for something unique, you’re in the right place. Our customers are our top priority and through our products we work hard towards building long-lasting and meaningful relations with them. So we hope you will enjoy our products as much as we enjoy making them available to you.